Behind the Scenes of our AW26 Shoot

A new season photo shoot is always one of the most exciting days in our calendar. The chance to see our (almost) full collection together in all its glory after months of hard work really is priceless. We are SO excited for you to see and wear this collection, which is our best and most hard-working yet. So much effort has gone into getting the fit just right with pieces designed to fit effortlessly into your existing wardrobe and life.

The prep for a photoshoot starts weeks before the actual day with moodboards created, outfit combinations decided, accessories (such as the fabulous Air & Grace trainers we used) called in and of course, the studio, model, make up artist and photographic team booked.

Having arrived at the studio for 9am, clothes are then steamed and hung up on a rail, the lighting is set up, angles and backdrop discussed all while our amazing make up artist Lizzie gets our model's make up and hair ready. The actual shoot probably began at 10.30am and continues at pace with a few short breaks and a longer lunch break until a hard stop at 5pm. We could've and probably needed to go longer, but this was when the studio needed us out...

While we try to show as many outfit combinations as possible, time constraints mean that often we just don't get the chance, which is a shame, as so many pieces fit together beautifully.

Shoot days are amazing days especially as it makes us so excited for you to discover and love the collection. Our biggest and best collection yet, this one feels very special...