What happened when Claudia Winkleman wore Wardrobe 44 on The Traitors?

It was an amazing, if slightly surreal moment when Claudia Winkleman wore Wardrobe 44 wrist warmers in the series final of The Traitors two years' ago. It was a moment only topped when she wore another pair of W44 wrist warmers in the final again the following year.

The final is the biggest show of the biggest series on TV, so clearly we were thrilled and obviously the wrist warmers sold out in a flash. Claudia's Traitors' style is iconic and completely in tune with Wardrobe 44's elevated everyday vibe, which made the experience feel so organic and natural. I have always loved a statement cuff and collar with elongated cuffs and ruffle collars a core part of our range.

Being worn on a show like The Traitors introduced Wardrobe 44’s collection of knitwear, separates and dresses to a wider audience, which for a small business was invaluable. Visibility is one of the hardest things for a start-up business. Tiny (almost non-existent) marketing budgets mean that it’s hard for potential customers to find out about our truly gorgeous pieces, especially when we’re going up against huge national chains with eye-watering marketing budgets. And our knits, blouses, jeans, skirts and dresses really are truly gorgeous. Crafted in small batches by the same teams who produce for huge high-end labels, we have everything that an established name does -  except marketing budget.

This year, we've added more wrist warmers to our collection alongside Claudia-worthy pieces such as pussy bow blouses, tailored trousers and elegant knitwear all with designed-in details that elevate every piece to something a little big special. If you love Claudia's unique style that's just that little bit different from everyone else, then you're going to love Wardrobe 44.